Meet our team

Frontrow

Frontrow is the new reality in the executive production industry of every kind of event: corporate, fairs, celebrations, promotions, music events, theatrical performances, radio and TV shows.

This project was created by long-time professionals who decided to offer their experience and expertise to deliver a variety of specific reliable services based on one mutual feature: excellence.

Production management, technical direction, site management and production support are only a few of the services provided by Frontrow to agencies and to all the people who work in the events industry.

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2020, pandemic, lockdown. The origins of Frontrow lie in a concept of renewal in response to a historical moment in which the events industry has been disrupted and from the certainty that such a moment could become an opportunity.

Our response to these exceptional circumstances and revolutions based on social distancing is a new supporting way to enter the market. Unity is strength and our strength is the collection of experiences and expertise of a group of professionals.

A varied team with solid roots to share: responsibility, dedication, expertise as well as deep care for people.

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Welcoming and facing challenges to accomplish great results with professionalism and tenacity is the base of our work. Just like what happens on a rugby field: tactics and talent are not enough if there is no teamwork. This is why we borrowed our name from rugby. “Front row” refers to those players who are ready to react to impact.

The production industry is having a hard time yet a lot of incentives: this is what makes our job fantastic and we are proud to do it.

We are going to suggest a new way to face it, a different, more ethical and more effective way.

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Frontrow is determined to take on commitments which leave their mark by using one of its greatest strengths: the peculiarity of individuals and the power of the team.

Our new approach focuses on ethics and respect for work. Every member is enhanced by their own experience and expertise. In the meantime though, the team works as a whole, thanks to coordination, chemistry and constant communication.

With this mission, we want to offer our services as well as our capability and approach to event agencies and similar businesses in order to manage every single step of the project.

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Values

Frontrow's professionals share the same principles and ethics. All the members of our team work according to Frontrow's philosophy, which include

Values

Frontrow's professionals share the same principles and ethics. All the members of our team work according to Frontrow's philosophy, which include

Values

Frontrow's professionals share the same principles and ethics. All the members of our team work according to Frontrow's philosophy, which include

Services

A range of opportunities built on the expertise of our team. Our services include:

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Analysis of projects and consulting

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Production management

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Technical direction

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Production support

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Stage management

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Project management support

Services

A range of opportunities built on the expertise of our team. Our services include:

Team

Frontrow collected professionals who sport various peculiarities and specialties. From now on, the people who will work for you are:

Frontrow collected professionals who sport various peculiarities and specialties. From now on, the people who will work for you are:

THE FOUNDERS

Sergio Grati, Marco D’Andrea, Patrizio Ziglioli.
United by a strong experience behind them, they joined forces in giving a brand new dimension to productions.
They progressively built a team of professionals up to their goal, selecting them both in expertise and human terms.

Marco D’Andrea, Sergio Grati, Patrizio Ziglioli

Marco D’Andrea, Sergio Grati, Patrizio Ziglioli

Giovanna Alfieri

Extremely precise and a little bit crazy. She coordinated beauty, arts and music in festivals and cultural events. She's now wearing the Frontrow t-shirt and brings her energy to the team!

Giovanna Alfieri

Walter Gatti

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Walter “of Arabia” is back after conquering the Emirates. He brought back a new international and multi-disciplinary style in technology. Go live!

Walter Gatti

Diego Robecchi

Architect and engineer, he set the Arab countries straight thanks to his technical expertise in the magical world of events. Now he's a citizen of the world and with his Frontrow passport he's back in the game in Italy.

Diego Robecchi

Tiziano Rossi

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Super technical coordinator since forever, theatre runs in his veins. The team needs to go on stage and he is ready to direct masterfully. Raise the curtain!

Tiziano Rossi

Alice Scarpa

Raised in the backstage of theaters, today she coordinates events and live shows with an innate team spirit and attention to detail. Wearing her FrontRow shirt, she brings out her enthusiasm on the field, her faithful excel sheets and her passion for that magical moment when the curtain rises.

Alice Scarpa

Marco Soave

Born in Boston but all his adventures took place in Italy. Businessman, musician, DJ, technician, he mixed everything and the production industry is his life. Irreplaceable right arm of the team.

Marco Soave

Marika Solfrizzi

Music is her charger. Her determination does the rest. That's why everybody would love to have her in their productions. Always optimistic.

Marika Solfrizzi

Carlo Valagussa

When he is not working for an event, he's either working on a set on a TV show. With one hand he calls back, with his other hand he keeps the rhythm and with his eyes he checks the light design. Tireless left arm of the team.

Carlo Valagussa

Federica Barich

Cheerful, optimistic and positive. She gets bored if she doesn’t accomplish more than a task at a time. She seamlessly goes from planning to horse riding and ends up with technology. Her motto: nothing is impossible.

Federica Barich

Federica Proserpio

Her smile is contagious and yet she is strong and very convincing. Precise and straightforward, she is all over the place sporting her expertise and cheerfulness.

Federica Proserpio

Francesco Cazzaniga

Multi tasking! He’s been working for a long time on TV sets, fashion shows and any kind of event you can imagine, he’s always willing to learn and 100% committed to new adventures. Enthusiastic.

Francesco Cazzaniga

© 2021 Frontrowproduction